Frosts Vehicles will use Advertising and marketing Supply’s VoiceBox software program to automate Frost’s aftersales-focused buyer communications with a purpose to maximise retention and workshop utilisation.
Robert Robinson, director at Frosts, stated: “We’ve been taking a look at how finest to scale and streamline our buyer communications in a method that wouldn’t burden our aftersales groups.
Clients can then be channelled by way of the built-in Advertising and marketing Supply LeadBox software program to assist Frosts’ outsourced contact centre employees prioritise follow-ups.
Jeremy Evans, chief govt at Advertising and marketing Supply, stated: “The inherent flexibility of our options means Frosts can simply tailor their CRM to align with their model, their bodily shops, and the completely different phases that prospects will likely be within the possession lifecycle.
“VoiceBox will allow Frosts to track response and retention rates against pre-determined KPIs, and their dedicated account manager is on hand to provide reporting insights and guidance on digital best practices.”
