GWM ORA UK sellers might be rebranding showrooms to GWM as a part of a restructuring of the model and vary extension.
Globally, GWM has 5 mannequin traces – ORA, Haval, Wey, Tank and Poer. Up till now ORA was the one line deliberate on the market within the UK.
In the beginning of 2025 GWM UK is shifting to the ‘one GWM’ platform which is already in operation in lots of different elements of the world, together with Australia, enabling it to profit from a wider product portfolio.
GWM UK will introduce the Haval mannequin line to the UK, with the Haval Jolion Professional Hybrid SUV (pictured) set to be launched early in 2025.
The transition is scheduled to be accomplished by mid-February, with all retailers providing, ORA, Haval and any future GWM product, destined for the UK, beneath one headline model.
The Haval Jolion Professional Hybrid is a C-segment SUV which has proved vastly profitable in markets like Australia.
Toby Marshall, Managing Director at GWM UK commented “This is the start of a new era for GWM in the UK, as we expand the product offering available to customers. With the introduction of Haval under the GWM umbrella, we are able to offer customers a very competitively priced, and well specified petrol hybrid car, for those that want to make their first step toward electrification.”
He continued “All our current GWM ORA Retailers will re-align with the new GWM branding and will be offering the Haval Jolion Pro from its launch in early 2025.”
