There was a constructive improve in shopper curiosity for brand spanking new vehicles in January 2025, experiences Auto Dealer. Visits to its new automotive platform are growing 19% month-on-month (MoM), and are up 8% on the identical interval final 12 months.
The info additionally highlights a constructive begin for brand spanking new EVs because the share of enquiries noticed a rise of three.8 share factors on the identical interval final 12 months (14.1% to 17.9%).
Auto Dealer’s new automotive efficiency director, Bex Kennett, stated: “It’s been an encouraging begin for the brand new automotive market in 2025.
“The stable ranges of demand we noticed within the closing months of the 12 months have accelerated into January as many potential consumers start researching their new automotive in earnest forward of the calendar’s busiest automotive shopping for interval.
“In today’s challenging market conditions, it represents an opportunity manufacturers and retailers can ill afford to miss; getting available stock in front of buyers will be essential to converting interest into sales.”
The Land Rover Vary Rover ranked first in January’s checklist of most in demand new vehicles with a 4.8% share of all new automotive enquiries.
BMW (a 14.6% share of enquiries), Land Rover (13.6%) and Volkswagen (7%) preserve their place as the highest three hottest new automotive manufacturers.
The common low cost utilized to new electrical vehicles in January has fallen from 12% in December to 11.5%.
Kennett stated: “With the business dealing with a steep rise in regulatory targets this 12 months, manufacturers shall be below growing stress.
“It means new car buyers may well see some very attractive offers in the coming weeks, particularly for the growing array of brand-new EVs. For many, 2025 will be a very good time to make the switch to electric.”
MG is the most well-liked electrical model on Auto Dealer this month, producing almost one in 5 (17.1%) of all brand-new electrical automotive enquiries despatched to retailers. The preferred totally electrical automotive on Auto Dealer continues to be MG’s MG4, producing nearly one in ten (9.5%) of all new EV enquiries in January.
