Transferrable prolonged guarantee is the value-add merchandise which is most probably to transform a used automobile enquiry right into a sale, in accordance with Augtoglym Lifeshine.
When requested which components would affect them to purchase one automobile over one other if they’d similar mileage and specification, 54% of respondents mentioned an prolonged guarantee. This was adopted by a service plan (52%).
Aimee Osmond, Head of Skilled Advertising at Autoglym LifeShine, mentioned: “The used automobile market has seen loads of turbulence over the previous 12 months, with oversupply at instances which means sellers are having to work tougher to safe a immediate sale.
“It’s clearly highly beneficial for retailers to take active steps to promote the most sought-after added extras to drive interest.”
32% acknowledged ‘a surface protection treatment for the exterior and interior’, adopted by ‘a free MOT (51%), a ‘free roadside assistance package for a define period’ (41%), ‘temporary insurance cover (18%) and ‘an invitation to a future hospitality event’ (15%).
