New knowledge from JudgeService reveals that 96% of consumers would advocate RAC Seller Community retailers, with a majority reporting excessive satisfaction with their purchases and the service obtained.
The information, gathered over six months since JudgeService started collaborating with the RAC Seller Community in March, includes suggestions from practically 65,000 people.
Lee Coomber, RAC Shopper Director at Assurant, mentioned: “The metrics right here underline the standard of service that’s being offered to our prospects.
“It’s fascinating to notice that the information additionally reveals that greater than a 3rd of the individuals surveyed have purchased a couple of automotive from the supplying vendor which, in a motor retail sector the place buyer loyalty is at a premium, is phenomenal.
“Additionally, the findings present the significance of the RAC title to customers. In a guaranty sector the place there may be little or no public recognition of most manufacturers, the presence of the RAC supplies a excessive stage of reassurance. Automotive consumers accurately recognise that the RAC would solely work with sellers of the very best high quality.
“Evaluations and suggestions are an important a part of motor retail immediately and dealing with JudgeService is offering our sellers with market-leading instruments to assist them to construct and handle their repute.
“As well as being available online, all customer reviews are hosted centrally on the main RAC web site so that anyone searching for an RAC dealer can see the rating of individual retailers and read about verified, real world experiences from other consumers.”
95% of consumers have been happy with their car buy, 96% appreciated the perspective of the salesperson they interacted with, 74% of respondents rated their supplying vendor as 10 out of 10 for general service and 58% cited the presence of an RAC branded guarantee as influential of their choice to purchase from that specific retailer.
Neil Addley, MD of JudgeService, mentioned: “The feedback we are receiving for members of the RAC Dealer Network is excellent, and we are helping these businesses to further build trust and customer satisfaction through reviews, enhanced insight and reputation management.”
