BYD formally launched within the UK in March 2023 and skilled a 658% enhance in quantity to over 8,700 automobiles in 2024, making it the UK’s quickest rising auto model.
The corporate has grown from 14 retail websites to 60 retailers throughout the UK and plans so as to add extra websites in 2025.
Steve Beattie, Gross sales and Advertising and marketing Director, BYD UK: “Prior to now two years, BYD has gone from energy to energy and I’m immensely pleased with the arduous work and dedication of our crew and retailers.
“BYD aims to bring high-tech and high-value cars to UK customers, and it’s fantastic to see more people choosing BYD.”
BYD UK launched with the ATTO 3 C-segment SUV and has since launched 4 new fashions. The tSEALION 7 will be part of the line-up within the coming months. Nonetheless, the corporate’s best-selling mannequin remains to be the ATTO 3, with the BYD DOLPHIN hatchback being BYD’s best-selling automobile within the retail sector.
Model recognition elevated from 1% in 2023, to 31% in 2024. The corporate’s sponsorship of the EURO 2024 soccer event contributed to this considerably because the event reached a worldwide viewers of over a billion.
Model consciousness was additionally boosted throughout the launch and media marketing campaign in This autumn 2024 of SEAL U DM-i.
BYD passenger automobiles are comparatively new to the UK however the firm has an extended historical past within the UK with its business car division. BYD launched its first fully-electric buses on UK roads in 2014, and now has greater than 2,000 buses in operation in main cities throughout the nation.
