Catherine Faiers, COO at Auto Dealer, was named because the winner of the Automotive 30% Membership IMI Inspiring Automotive Girl of the Yr Award of 2025 on the IMI Awards Dinner.
Faiers joined Auto Dealer in 2017 and progressed to COO in 2019.
When requested how she felt concerning the award, she mentioned: “It feels superb. It’s been such an inspiring night listening to all of the tales of the unbelievable winners tonight.
“The future of automotive is bright with all these incredible women at the heart of it.”
Faiers is obsessed with social mobility, inclusion and gender stability, and is a Patron of the Automotive 30% Membership.
She is the chief sponsor for Auto Dealer’s ethnicity community and supplies mentoring and sponsorship for girls, particularly those that have an intersectional attribute that creates boundaries to profession development.
As well as, she volunteers with the Social Mobility Basis, is a Enterprise Mentor with the Cherie Blair Basis For Girls, and not too long ago began investing in feminine founders by a ladies’s angel investor community to handle the difficulty that solely 3% of Enterprise Capital funding goes to ladies.
Final yr, she spearheaded a brand new initiative referred to as “Great Events for All” to make sure business occasions are secure and inclusive. This included a collaboration with the Automotive 30% Membership and Consent Collective to coach the business on sexual harassment and consent.
Founding father of the Automotive 30% Membership Julia Muir, mentioned: “Catherine actually embodies what it’s to be an Inspiring Automotive Girl. She promotes her firm as an employer of alternative for girls, creates options to assist ladies thrive within the office, and raises consciousness of intersectionality and underrepresented feminine teams.
“She takes half in inclusion networks, mentors and coaches feminine colleagues, is an inspirational feminine position mannequin, and an impressive trailblazer.
“If that wasn’t enough, this amazing woman is a senior executive driving positive change not only in her own company, but also across the automotive sector and in wider business and society.”
