Relaunching as a used automobile search market, Cazoo is now the flagship model in Motors’ community.
The Motors web site will stay an integral a part of the expanded community, alongside eBay, Gumtree and Parkers. The Cazoo branding has been refreshed barely refreshed however it’s nonetheless immediately recognisable.
Barry Choose, CEO of Motors, mentioned: “This can be a new begin for the Cazoo model which is now a devoted market. For the primary time, there’s a actual challenger model within the sector giving sellers extra alternative and a reputable different for his or her car promoting.
“Cazoo is likely one of the most recognised automotive manufacturers by customers within the UK, which is why we wished it in our portfolio. We’re turning it right into a automobile shopping for vacation spot of alternative and a strong promoting platform for our vendor companions.
“The new website has been created from a clean sheet for dealers and buyers, utilising MOTORS’ 17 years of experience of running a successful marketplace paired with modern and scalable technology to drive consumer leads directly to retailers.”
Motors acquired the Cazoo model in June 2024 and a month later the Cazoo cell app launched. Shopper engagement is obvious because the app has supplied robust conversion ranges in addition to 400,000 downloads.
In the course of the launch part sellers with multisite promoting packages will probably be listed on Cazoo for no additional cost.
The addition of recent options and instruments for the web site and the app are anticipated over the approaching months.
Choose added: “The average person visits at least four websites on their car buying journey. With Cazoo as the flagship brand in the MOTORS network, we can leverage its strong consumer recognition and high awareness to supercharge our entire marketplace strategy.”
