ICDP motor consultancy director Steve Younger is to move up a brand new dealership in London known as Auto West London.
The enterprise will signify the Chinese language manufacturers Omoda and Jaecoo. Younger has been tasked by Çetaş Otomotiv, the biggest Turkish seller group, to move up their entry into the UK market.
“The ambition within the mid-term is to develop from a single dealership to a small group with an preliminary concentrate on south-east England.
“We have the advantage of a supportive investor who has a realistic understanding of the challenges and an OEM partner in Omoda Jaecoo that is highly motivated for us to succeed,” stated Younger.
The beginning dealership shall be a excessive working value city centre with aftersales carried out in a separate location.
“The challenges embody the placement of our first website – Chiswick, West London, usually a ‘no go’ space for personal seller buyers because of the excessive working prices in massive metro areas. The location is gross sales solely, requiring a separate aftersales facility.
“As a new dealer brand with a new OEM, we have no established customer base or parc to leverage which will put a heavy emphasis on digital marketing to create awareness,” stated Younger
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