Chorley Group has partnered with Advertising and marketing Supply to deploy its advertising and marketing automation software program VoiceBox throughout the Group’s 22 web site community. The technique goals to spice up new and used automobile gross sales with a give attention to personalisation.
VoiceBox will permit Chorley to introduce bespoke communications for motability, fleet and EV prospects by segmenting their information by enquiry kind or powertrain. EV-specific communications are necessary as Chorley represents manufacturers comparable to GWM and MG.
Harry Prestidge, head of promoting at Chorley Group, stated: “We’ve been searching for a approach to improve the affect of our buyer communications with out shedding the ‘human’ contact you get from interacting with our gross sales groups.
“We wished a accomplice that matched our values and has the technical skill to handle, cleanse and phase information to ship extremely related buyer communications, utilizing expertise to drive effectivity with out compromising the shopper expertise.
“We’ve seen great promise since introducing Marketing Delivery software, and how we’re able to align our messaging to enhance our brand values, adding another layer of personalisation by segmenting data by ICE and EV, as well as Motability and Fleet, which also drives efficiency in our sales process.”
Chorley has additionally adopted Advertising and marketing Supply’s Inventory Alerts resolution which re-engages unconverted prospects by sending real-time alerts when a automobile matching their necessities comes into inventory.
Charlotte Murray, MD at Advertising and marketing Supply, stated: “VoiceBox’s flexibility and design will permit Chorley Group to remain entrance of thoughts with the next variety of potential prospects.
“We help create a streamlined customer communication process for sales teams to easily track responses at all stages of the customer journey and produce detailed reports on response and conversion rates.”
