Cupra has begun preliminary talks with Penske Automotive Group to discover a brand new partnership forward of its entry into the US market by 2030.
Since its launch in 2018, Cupra, the primary new automotive model created inside the Volkswagen Group, has offered over 750,000 automobiles.
Wayne Griffiths, CEO of Cupra, mentioned: “We’ve nice respect for the U.S. market, recognising {that a} sturdy distribution and retail technique is important for achievement.
“By coming into into preliminary discussions with Penske Automotive Group, we’re exploring alternatives with the absolute best accomplice, one with the proper distribution community to introduce CUPRA to a brand new era of American automotive lovers.
“Penske Automotive Group’s management within the trade and expertise with the Volkswagen Group make this a really promising potential partnership.
Bernhard Bauer, former MD of CUPRA Germany has been appointed as the brand new MD of CUPRA USA.
Cupra will enter the U.S. market by the tip of the last decade. Its vary of merchandise are anticipated to incorporate ICE, PHEV and BEV.
The ultimate location for its headquarters and particulars of the particular mannequin lineup will probably be introduced at a later date. One of many fashions is to be produced in VW factories within the North America area.
