Consumers looking out on-line for used automobiles remained lively within the month of December with on-line visitors outperforming season norms, reported MOTORS.
Historically, the pre-Christmas interval is a gradual interval however important exercise within the last quarter of 2024 has led to MOTORS reporting its highest ever quantity of December on-line visitors.
Lucy Tugby, advertising director of MOTORS, stated: “December is at all times a difficult time for sellers promoting used automobiles.
“However, our analysis of search trends reveals the momentum going into the month was stronger than previous years, despite the ongoing cost of living squeeze.”
On-line searches by potential consumers within the fourth quarter of 2024 have been increased than the common throughout the years 2018-2023.
In 2023, the uplift in visitors following Christmas Day was recorded at 38% on Boxing Day. This yr, on-line visitors rose by simply 31% on Boxing Day.
Tugby added: “With increased underlying demand in This fall, the approaching days and weeks will reveal whether or not 2025 has obtained off to a strong begin with December’s browsers changing into January’s consumers.
“Used car purchases are increasingly driven by need and affordability, so dealers will be pulling out the stops to ensure they have stock prepped, priced and uploaded to a high standard to give them the best chance of success.”
