Analysis performed by Warrantywise, with OnePoll, discovered that 69% of motorists favor face-to-face transactions.
Regardless of Black Friday gross sales digital comfort has not totally received over automobile consumers, says Warrantywise. Confidence within the vendor and the automobile is high precedence.
Antony Diggins, MD, of Warrantywise, stated: “One of many key challenges for on-line automobile shopping for is making a seamless and handy omnichannel expertise. Many consumers need to bodily examine a automobile earlier than making such a considerable funding.
“Nevertheless, in 2024 and past, it’s extra important than ever for used automobile dealerships to spend money on applied sciences that improve their on-line presence.
“Dealerships need to strategically showcase their stock on the most effective platforms, optimising their presence to stand out in a crowded marketplace and connect with the right buyers.”
Regardless of a transparent desire for face-to-face transactions, 17% of drivers had been in favour of a hybrid strategy that mixes on-line and in-person strategies.
With solely 8% of motorists preferring to purchase on-line, dealerships should deal with delivering a seamless shopping for expertise to these researching on-line and shopping for in-person.
Warrantywise presents tailor-made aftermarket warranties for used vehicles no matter whether or not they had been bought on-line or in individual.
Diggins stated: “It’s very clear that whereas on-line purchasing has revolutionised many industries, UK drivers nonetheless worth the private contact and reassurance of finishing a face-to-face buy in relation to used vehicles.
“At Warrantywise, we understand that trust plays a huge role in the decision-making process, which is why we work hard to offer peace of mind to all owners, regardless of how or where they purchase their vehicles.”
