Over two-thirds (68%) of automotive house owners need retailers to be lively in speaking upcoming service and MOT due dates, in keeping with Advertising Supply’s survey of 1,000 UK automotive house owners.
Solely 5% of respondents mentioned they might not be influenced positively by a bespoke reminder.
Jeremy Evans, Chief Government at Advertising Supply, mentioned: “The latest findings from the Motor Ombudsman report level to a insecurity amongst retailers and workshops, however our analysis highlights that many shoppers will fortunately decide to repairs and upkeep when inspired to take action.
“It’s essential to succeed in out to the proper individuals on the proper time with the proper message. VoiceBox can automate this course of to spice up workshop utilisation and maximise retention.
“It also gives workshops a way to drive other forms of revenue growth whilst providing a solution for the customer, such as by highlighting aftersales payment plans or encouraging customers to consider changing their vehicle.”
Youthful automotive house owners (74% of 17 to 25 12 months olds) usually tend to welcome aftersales reminder messages in comparison with simply 57% of drivers over the age of 76.
Knowledge from Advertising Supply’s 500 UK retailer purchasers exhibits that combining MOT and repair reminders, when each appointments are due inside 30 days, has an elevated conversion price of 39% in comparison with sending reminders individually.
It may be used to ship automated messages to remind clients of an upcoming MOT or service, in addition to amber follow-up work.
