Birchwood Group has onboarded the INDICATA used automotive pricing platform.
INDICATA is reside at Birchwood’s sellers in Eastbourne, Washington, Chichester and Hastings.
Dave Younger, Birchwood Group’s used automotive purchaser, mentioned: “INDICATA offers us the arrogance to pay a couple of hundred kilos extra to the client to get the deal over the road.
“They’re proud of their worth and go and inform their mates whereas we all know now we have purchased a lovely used automotive that may promote in a short time when it’s added to our forecourt.
“INDICATA also enables us to keep a close eye on local sale prices across a 50-mile radius. Understanding what prices are being charged on individual used cars by our rivals ensures we can always stay competitive.”
A key focus is to make sure that the Birchwood staff use INDICATA to undertake a constant pricing coverage throughout every model.
As well as, a big proportion of the group’s new and used automotive gross sales contain taking in an element alternate. The retail pricing knowledge makes certain Birchwood costs its half exchanges precisely based mostly on present provide and demand.
The information offers Birchwood the ability to assist management inventory flip and in flip dial up profitability. INDICATA’s buyer success supervisor has month-to-month conferences with every basic supervisor to look at stocking and pricing technique and the varieties of used automotive they’re shopping for as half exchanges or within the wholesale market.
Younger mentioned: “The shopper success supervisor classes are very rewarding. It’s one other sense test that we’re getting essentially the most out of the info notably on the subject of our all-makes used automotive enterprise.
“We are using INDICATA to price used cars from brands that the team have less personal experience with. Despite this lack of knowledge INDICATA gives us peace of mind we are selling the right cars at the right money and in turn buying the right cars for their forecourt,” mentioned Younger.
