Isuzu UK is operating a promotional marketing campaign to push gross sales of pick-ups earlier than costs enhance on account of modifications to taxation introduced within the Funds.
Its BIK marketing campaign is encouraging prospects to purchase D-Max pick-ups earlier than the tax modifications come into impact in April 2025.
From this date double cab pick-ups will now not be categorized as industrial autos for Profit in Variety (BIK) and Capital Allowances (CA) functions.
As an alternative, they are going to be handled as vehicles, resulting in elevated tax liabilities for consumers and companies.
Alan In a position, managing director of Isuzu UK, mentioned: “The BIK marketing campaign displays our dedication to preserving our prospects knowledgeable and empowered.
“We recognise that HMRC’s determination represents a elementary shift in how double cab pick-ups are taxed.
“With this marketing campaign, we goal to make sure our prospects perceive the implications and encourage them to behave now to keep away from larger prices later.
“The Isuzu D-Max has always been the backbone of businesses, and this campaign underscores the value it offers ahead of the upcoming changes.”
