Kia UK has reshuffled its senior administration group to spice up efficiency. with two administrators swopping jobs.
Steve Hicks is appointed as Kia UK’s advertising and marketing director, with Sanka De Silva taking over the function of gross sales director.
Each strikes have been made to ship on Kia’s ‘Take the Lead’ technique for 2025, specializing in introducing the corporate’s largest variety of new electrified automobiles in a single yr, and getting into the sunshine industrial automobile marketplace for the primary time with the totally electrical Kia PV5.
Hicks, beforehand gross sales director for Kia UK, joined the enterprise in 2017, main all gross sales channels throughout retail and fleet, for brand new and used vehicles, in collaboration with the 190-strong seller community.
On his watch new automobile gross sales grew from 93,304 in 2017, to a file 112,252 in 2024.
Hicks will now lead Kia UK’s advertising and marketing perform because it enters an period of product introductions and model improvement.
He stated: “Kia is at a pivotal second proper now, as we improve our place as a pacesetter in electrification and construct on our vary of customer-centric electrified automobiles.
“The trust and engagement of our customers has always been key to our continued success, and I am honoured to have the opportunity to lead Kia’s product positioning and marketing communications to enhance how UK consumers approach and engage with the brand.”
Sanka will now channel his far-reaching experience into the Gross sales Director function, because the model enters the industrial automobile sector, broadens the shopper base and builds on the gross sales success in an ever-changing market place.
De Silva stated: “I’m thrilled to be taking over this new place at such an thrilling and evolving time for Kia.
“Our entry into the LCV market and the changing industry landscape presents real opportunity for Kia. With such a strong product line-up in view, an engaged and committed dealer network and sales momentum at a promising rate, we’re in a positive position and I am eager to get started and lead our sales function to new heights.”
Each Hicks and De Silva keep their equal place on the manager board of administrators for Kia UK and proceed to report back to industrial director, Simon Hetherington.
