Nearly two years after launch Mercedes-Benz is claiming success for its company mannequin within the UK.
Within the yr to September the model registered 80,252 vehicles, a rise of 20% yr on yr whereas retail gross sales rose 29%.
The street to company has been a rocky one for a lot of manufacturers. Ford launched its company mannequin within the Netherlands as a pilot telling sellers it was going for a pan-European launch. It then pulled the plug. JLR additionally did a U-turn on company, cancelling plans adopting a hybrid mannequin.
Mercedes-Benz carried out strongly within the simply printed NFDA Supplier Angle Survey ranked quantity two within the UK for present and future profitability.
This week Mercedes-Bens issued an announcement, which included testimonials from sellers – together with Lookers, Lithia, Jap Western and Sandown – advocating company.
Steve Younger, managing director with ICDP, advised Motor Dealer: “Managing channel combine is a key a part of efficient company, so that you would definitely hope for a better retail share pushed extra by stopping gross sales by means of poor high quality channels like brokers and pre-registration, fairly than as a complete quantity improve.
“There are still nearly new Mercedes around the network which I can’t explain, and which will divert some potential new car agency business, but other than that it does seem to be on a positive track.”
