Motorway has introduced its new model platform and multi-channel marketing campaign which shall be rolled out from 21 March. ‘It’s not magic. It’s Motorway’ sees Motorway reveal the way it strives to make promoting easy for automobile house owners.
The marketing campaign goals to carry extra premium used automobile inventory to Motorway’s day by day public sale.
James Wilson, COO at Motorway, stated: “Our purpose is easy: to achieve extra sellers, drive larger consciousness, and consequently ship a good greater and wider vary of premium used inventory for our supplier companions.
“This marketing campaign showcases what our clients already know – promoting and buying automobiles with Motorway is easy, quick, and rewarding. And whereas it would really feel like magic, it’s actually our unmatched supplier community and sensible expertise making it occur.
“We’re committed to supporting our dealers, and this campaign is just one of the ways we’re supporting their business growth in 2025”.
The marketing campaign shall be rolled out throughout TV, BVOD, OOH, YouTube, radio, social, alongside a refreshed model id.
Motorway’s out-of-home promoting shall be featured throughout roadside and transport networks all through the UK, together with prime areas in London, Manchester, Liverpool, and Birmingham, in addition to the model’s well-known yellow London taxis.
