Kia’s whole quantity in 2024 reached 112,252 items offered with a market share of 5.7%, making Kia the fourth best-selling model general, in response to the Society of Motor Producers and Merchants (SMMT).
Kia’s EV lineup has earned numerous accolades, receiving 68 awards all through 2024. The brand new EV6, EV9 and Niro EV, welcomed the EV3 to the Kia product lineup in November.
Paul Philpott, Kia UK CEO and president, mentioned: “We’re seeing actually good retail and fleet demand for EV3 and it has solely been on sale for 2 months. This yr we’ve acquired the impact of full yr gross sales of EV3 which goes to be the centrepiece of our EV product vary for the subsequent six to 9 months.
“Within the second half of this yr, we will probably be including EV4 AND EV5 to our vary. We’re additionally including some pleasure to the rang as we will probably be launching the EV6 GT and the EV9 GT.
“While they will be relatively small volume, they will be high performance EVs. That gives a halo to our EV range.”
The Kia Sportage was the UK’s best-selling SUV and second best-selling automotive of any make or mannequin in 2024, with 47,163 items offered, accounting for 42% of Kia’s whole gross sales. Mixed gross sales of the Sportage, Niro and XCeed totalled 72,836, giving Kia a 12.6% general share of the C-SUV market.
Kia’s Eco fashions (totally electrical, plug-in hybrid and hybrid), accounted for 50% of whole gross sales (56,467), making Kia the second best-selling model for EVs.
Philpott mentioned: “Till EV3, round 70% of our EV demand got here from fleets the place there are profit in sort tax advantages for the customers and for the businesses. However now, because the demise of the plug-in energy grant there have been no incentives in place for retail patrons.
“We consider that to construct momentum in demand for EVs, an actual catalyst could be some type of quick to medium time period Authorities incentive which clearly reveals the dedication the Authorities should electrifying the vehicles on the street.
“We have now achieved our Yr 1 ZEV Mandate goal and it seems like we’re nicely on observe to attain our 2025 targets, and possibly our 2026 targets (33%). The 2026 goal is 33% and the 2030 goal is 80%.
“We’re calling for incentives now, we’ll be asking through response to the consultation to ensure that momentum builds so we can ensure we achieve future years of mandate targets.”
“We’ve fortunately been given a Christmas current from the Authorities, the session doc from Christmas Eve. We are actually working our manner via it which provides us the chance to strengthen all of the requests we’ve got made via a proper course of.
“I would not say yet that the consumer thinks that the road to electrification is a core strategy of the UK Government.”
Kia has a lot to sit up for this yr with the launch of it first electrical van, the Kia PV5, which will probably be seen within the coming months.
Philpott mentioned: “Regardless of numerous challenges all through 2024 and the primary yr of the brand new ZEV Mandate regulation, Kia UK achieved report upon report. This reveals the true demand for all Kia autos from UK clients, together with our award-winning line-up of totally electrical fashions, and the belief clients have in our model.
“2025 brings a new set of challenges and opportunities, Kia is braced to build on the exceptional results of last year with significant updates to the product offering and firm plans to boldly venture into the commercial vehicle market.”
