Peoples Automotive has been offered with the BYD UK retailer of the 12 months Award. The supplier group is ranked 55 within the Motor Dealer High 200 with annual turnover of £306.8m.
The group has its BYD dealership on Orrell Lane, Bootle promoting the Dolphin, Atto 3, Seal, Seal UDM-I and Sealion 7 BYD fashions.
“Have just returned from Shenzhen, China, where we were presented with BYD UK Retailer of the Year 2024 in our first year of partnering with BYD,” stated Peoples managing director Nicola Gilda.
“Thanks to Bono Ge, Steve Beattie, Adam Harkin and Simon Bisp for believing in us and inspiring us all the way in which to turn out to be your native and nationwide heroes.
“And to Peoples BYD – brilliant job team, we are just so proud, thank you. Bring it on in 2025,” she posted on LinkedIn.
Peoples started representing BYD in January and Omoda and Jaecoo adopted in September. Peoples has the very best buyer satisfaction rating within the UK for BYD.
Chairman Brian Gilda stated in 2024: “When Ford had been readjusting their supplier footprint which included taking out fashions, we had an enormous quantity which was going to get misplaced to it, notably within the North-West of England the place we had been doing quite a lot of Ford Privilege enterprise. We couldn’t afford to take that diminution in quantity by itself.
“We seemed fastidiously at Chinese language manufacturers and as we had been doing that, BYD and Omoda and Jaecoo knocked on my door. They’d been searching for giant conglomerates, public corporations and native heroes.
“We had a leap of religion, we felt they had been the correct ones to cope with based mostly on what we had been going to lose when it comes to product lineup.
“BYD have been very strong, Omoda and Jaecoo have a bit more to do in the marketplace and they understand that. The relationship is good it’s a blossoming relationship and there is respect on all sides.”
BYD has been increasing quick within the UK from a low base. Final 12 months it offered 8,788 automobiles compaed to 1,158 the 12 months earlier than. It has been busy recruiting sellers over the previous 12 months to develop its presence Within the UK.
