A 12-month customary RAC Guarantee on all used vehicles helps to gross sales at Carzar, a venture from the Dickson’s vendor group.
The venture was launched in late 2023 to enrich the corporate’s present franchise dealerships.
Jim MacKenzie, director of Dickson’s vendor group, mentioned: “Our considering behind Carzar is to create a totally completely different, far more relaxed automotive retail atmosphere.
“For instance, our indoor feels extra like a café bar and is freed from vehicles, whereas our employees put on denims and hoodies.
“The Dickson’s brand is very well known here and we are able to offer non-franchise used stock that is prepared to the same kinds of standards as we apply to our franchise approved used schemes. For that reason, the standard 12-month RAC Warranty is a big part of our proposition.”
Dickson’s is already taking a look at the potential of transferring to larger premises, increasing its core web site and introducing additional Carzar branches.
MacKenzie mentioned: “What we have now discovered is that the client base that we’re attracting has an unusually excessive propensity to improve their guarantee to longer cowl, at round 70% of everybody who buys a automotive from us.
“It seems to be something that fits in with the Dickson’s and RAC brands, and the overall quality of the stock that we offer, as well as the effectiveness of our sales process.”
Lee Coomber, RAC director at Assurant, added: “We’ve a longstanding relationship with the Dickson’s group and have been very happy to change into concerned within the Carzar venture. It is without doubt one of the most imaginative we have now seen in recent times.
“The proposition that has been created shows how offering an unusually long and comprehensive standard warranty can help to build an upgrade path that is very successful, meeting both customer aspirations for extended cover and increasing dealer revenue.”
