Tesla noticed its market share in Europe fall to 9.6% in February, a five-year low. The model’s year-to[1]date market share fell from 18.4% in 2024 to 7.7% this 12 months, in keeping with information from Jato Dynamics.
Felipe Munoz, world analyst at JATO Dynamics, stated Tesla was experiencing a “interval of immense change with Elon Musk’s more and more energetic position in politics, the elevated competitors it’s dealing with in EVs and the section out of the Mannequin Y, its best-selling car.
“Throughout this course of, manufacturers typically expertise a drop in gross sales earlier than they return to regular ranges, as soon as the up to date mannequin turns into broadly obtainable.
“Brands like Tesla, which have a relatively limited model lineup, are particularly vulnerable to registration declines when undertaking a model changeover.”
In February, registrations of the Mannequin Y fell by 56% to eight,800 models, whereas registrations of the Mannequin 3 fell by 14% to six,800 models.
“The distinction in quantity drops between these two automobiles means that the decline within the model’s total gross sales is extra firmly rooted within the Mannequin Y changeover than Musk’s political exercise.
“However, it will be interesting to see to what extent demand rebounds once the new Model Y hits markets across the region.”
