Driver Energy, a part of the Carwow Group, discovered that Toyota homeowners are essentially the most model loyal as 75% stated they’d select one other Toyota when the time comes to alter their automotive. The survey questioned over 23,000 UK automotive homeowners.
Tesla ranked second (70% of homeowners) as a result of optimistic prior expertise. The model is the one EV-specific model within the high 10 and likewise outperformed different marques for perceived innovation. Lexus ranked third (68% of homeowners) as a result of optimistic previous expertise and the model’s status for security.
Sepi Arani, international MD – industrial at Carwow, stated: “Drivers typically desire to stay to what they know moderately than gamble on one thing new, however retention is a important ongoing problem for each OEM and supplier.
“We are now aligning our own data with the Driver Power Survey findings to help our retail partners better understand how they can shape customer perceptions, build reputation and maximise retention.”
Subaru ranked fourth and Kia ranked fifth, each with a loyalty price of 67%.
Subaru homeowners spoke of optimistic prior expertise, security, and status. Kia prospects spoke of previous expertise, status and worth for cash.
