Vertu held a ‘Food Drive’ to have fun and help meals banks that serve communities throughout the Central Belt of Scotland.
Almost 20 dealerships throughout Dunfermline, Edinburgh, Glasgow, and Ayr delivered carloads of non-perishable meals to native meals banks, together with Dunfermline Foodbank, North Ayrshire Foodbank, Edinburgh’s Meals Challenge, and Glasgow’s Neighborhood Meals Community.
Robert Forrester, Chief Govt of Vertu, stated: “We perceive the important position meals banks play in supporting households who’re struggling. Our dealerships share these communities and it’s important for us to provide again.
“This ‘Food Drive’ is a testament to our commitment to supporting those in need across Scotland.”
Scottish meals banks are below immense strain, notably through the February mid-term break when kids who depend on free faculty meals require extra meals at house.
To assist with the Vertu Meals Drive, Scottish singer-songwriter and actuality star Paige Turley, together with Greig McBride, creator of the favored ‘Scotland Uncovered’ social media web page, have been invited to Vertu’s Glasgow Central dealership to help the West Scotland donation drops.
Gamers from Dunfermline Athletic FC visited the Dunfermline multi-franchise dealership, providing extra donations and help.
Vertu selected to spend money on communities moderately than spend money on large-scale model promoting to mark its rebrand.
Claire McCunnie, improvement supervisor for the Glasgow South West Foodbank, stated: “The Vertu Meals Drive has been implausible, as each meals financial institution throughout the nation would say that donations have been down, as individuals really feel the impression of the price of dwelling.
“For local businesses like Vertu to see what is happening in the community and step forward to help in this way is amazing.”
