Vertu is extending its long-running relationship with Yorkshire County Cricket Membership into the 2025 season.
The vendor group is taking over the function of dwell stream associate for the upcoming marketing campaign.
Vertu, which operates greater than 30 dealerships throughout the county and has over 200 in complete, first joined forces with the Membership forward of the 2021 marketing campaign, with the connection up to now encompassing a massively profitable 2024 season that noticed Yorkshire return to the highest tier of the County Championship.
In addition to a relationship with the Membership, Vertu has additionally labored with the Yorkshire Cricket Basis to assist ship numerous community-focused tasks and supplied a minibus that could possibly be utilized by the Basis throughout the area.
The County Cricket Membership males’s staff is getting ready to return to Division 1, and the ladies’s staff is getting ready knowledgeable period within the sport.
That new period will see Yorkshire grow to be a Tier 1 membership within the newly-structured ladies’s recreation from the 2026 season, with the aspect taking part in in Tier 2 throughout 2025.
Robert Forrester, chief govt of Vertu, stated: “We’re delighted to increase, and increase, our relationship with Yorkshire County Cricket Membership going into the 2025 season.
“These are thrilling occasions for each the boys’s staff with the return to Division 1 and for the ladies’s staff with the expansion of the skilled recreation, and we’re proud that our function as dwell stream associate will enable followers to comply with all the motion in the course of the 12 months forward.
“Alongside cheering on the teams on the pitch, we look forward to getting involved in helping the Foundation in its community work to help grow participation in the sport.”
Ben Wickett, Yorkshire County Cricket Membership Multimedia Designer, stated: “We’re incredibly excited to have Vertu on board to help support our live stream offering.”
