Jaecoo held its official launch occasion on the Fairmont Windsor Park, Egham in Surrey.
Since arriving within the UK, the model has constructed a stable community which presently consists of 71 supplier teams.
Victor Zhang, nation director of Omoda and Jaecoo, mentioned: “We’re utilizing franchised dealerships as a result of we need to have a win-win partnership with retailers.
“For brand spanking new manufacturers, it’s not nearly gross sales. Providers are additionally very essential and these franchised dealerships are nicely established of their native areas so the native folks have identified them for possibly over two and even three generations.
“People know that whenever there is a problem they can go to the dealers and the dealers will help them with repairs. For a new brand, if we just did online or agency it would be different but we want to bring a sense of reliability for the customers.”
Jaecoo has entered the UK market with the JAECOO 7 SHS, with pricing ranging from £29,435 OTR.
On the launch occasion, Jaecoo additionally revealed former England nationwide rugby union captain Chris Robshaw as its first UK model ambassador.
He mentioned: “I’m delighted to workforce up with JAECOO because the UK’s Mr J for 2025 – a yr that guarantees to be very thrilling and instrumental within the firm’s development within the UK.
“OMODA&JAECOO’s association with the EPCR is a clear indication of how the automotive and sporting industries can thrive together, and I am delighted to play a part in amplifying that partnership throughout 2025.”
