The Volkswagen Group will launch its first ever cross-brand communication marketing campaign within the coming weeks and months to stimulate curiosity in electro-mobility.
It should distribute info and clear messages in a variety of codecs to fight myths.
Sebastian Rudolph, head of worldwide group communications: “The Volkswagen Group is likely one of the pioneers of electrical mobility. It options iconic manufacturers and merchandise which can be successful quite a few awards and are available prime in take a look at reviews.
“It is important to keep explaining technological change and to clarify both advantages and prejudices. This applies in particular to suitability for daily use, battery, charging convenience, and sustainability. With our cross-brand initiative, we want to make an informative contribution to this.”
A particular 12-page version of the “Volkswagen Magazine” produced by Volkswagen Passenger Automobiles’ product communications was circulated in November to refute widespread buyer issues with info and arguments.
The miniclip sequence “Battery ABC” produced by Volkswagen Group Know-how and PowerCo SE, is being aired on a variety of social media channels to share fact-based information throughout manufacturers.
The marketing campaign includes a brand new cross-brand e- mobility information hub which included info, tales, interviews and belongings associated to the thematic focus factors of battery, charging, price and sustainability.
Marco Schubert, member of the Volkswagen Group prolonged govt committee accountable for gross sales: “I’m assured that battery expertise will regularly win over the hearts of our prospects.
“Consistent cost work will enable us to hit the right price points even better. At the same time, we are continuing to expand our model portfolio across all brands in a targeted manner, thereby reaching even broader customer groups, particularly in the entry-level segments. Our product substance has definitely never been as good as it is today.”
