Guarantee Options Group (WSG) will launch a collection of 20-30 minute webinars, that includes a panel of seller company and a bunch from WSG. Quattro Tech Vehicles, Romans of St Albans and Newtown Motors will characteristic within the first webinar.
The intention of the webinars is to share insights, methods and tricks to help dealerships in tackling challenges. The webinars will cowl a spread of topics together with price saving initiatives, advertising and marketing, authorized points and enhancing the shopper expertise.
Steph Newbery, WSG’s group advertising and marketing director, mentioned: “Utilizing a good guarantee supplier as a substitute of an administrative scheme shifts the danger, considerably decreasing the prospect of huge guarantee claims eroding revenue and impacting money move.
“What’s extra, if a seller upsells to longer phrases, they might both cut back their guarantee prices or, relying on the success of their upselling technique, remove them solely.
“Moreover, this strategy may even generate a wholesome revenue. In actual fact, a lot of our sellers have elevated their revenue per automobile by as a lot as 25% via upselling prolonged warranties alone.
“We’re very excited to be launching our first webinar, which explores all of this in more detail and reveals the powerful strategies that dealers can use to significantly increase their bottom lines.”
The primary webinar, ‘Upselling Warranties’, can be obtainable from 11am on 9 December 2024. It’s free to all UK sellers.
Particular company for this dialogue are Chris Hervey Murray (head of Quattro Tech Vehicles), David Shore (gross sales supervisor, Romans of St Albans) and Tom Davies (director, Newtown Motors).
This session will discover key dangers going through sellers utilizing self-funded guarantee admin schemes and the way companies can defend themselves from giant restore payments consuming cashflow.
As well as, panellists will share the real-life upselling methods they’ve used to extend their earnings and can talk about how sellers can drive buyer satisfaction and earnings with an upselling coaching programme for gross sales groups.
